Wednesday, October 29, 2008

The Color Purple, Fear the Purple Pill

Ask your doctor about the purple pill.

It appears that we are a nation of dutiful people who take suggestive comments made by TV and online commercials because a study revealed that AstraZeneca’s website – purplepill.com –aka Nexium for heartburn, generated the most traffic. It's actually brilliant marketing because everyone can remember purple pill rather than a odd sounding pharmaceutical name.

It could also be that we’re a nation of heartburn sufferers. The website generated more than one million unique visitors during the second quarter of 2008.

We’re also a nation of diabetics because Actos ranked second with 855,000 unique visitors and insomniacs ranked third with Ambien CR.

AstraZeneca aggressively marketed Nexium running approximately twice as much online display advertising in the second quarter as either of its major competitors, Prevacid and Aciphex.

Also, Pfizer ramped up marketing and public relations efforts for Lyrica since the third quarter of 2007, when the product received FDA approval to be marketed for the treatment of fibromyalgia. lyrica.com had a 36-percent increase in unique visitors.

Have you suffered serious side effects or life threatening injury caused by the purple pill and other heartburn related pharmaceutical drugs?

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